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Genre is A category of artistic composition, as in music or literature, characterized by similarities in form, style, or subject matter.
there are certain things used in film that can help the audience /viewers identify what genre it is categorized in for e.g star association if a certain celeb is well known for sticking to a certain genre they may promote them via film posters or billboards this helps attract the celebs fans in addition the people who love the genre that the star is associated with for e.g Jennifer Aniston is usually known for her repetitive roles in rom -coms even ,even from an early stage in her career ; some of the film she has done are , just go with it , marley and me,Bruce almighty and so on if her fans see her in a film they are likely to watch it and people are also likely to recognise the genre . there are positives and negatives when it comes to being type casted the positives are if a director / producer know that you have a successful career with a particular genre and they are looking to do a film of that particular genre, then they are more likely to call you to a casting or even offer you the role; however if you have been type cast then you may not be able to expand and you will be recognised for that genre automatically for e.g Taylor Launtner has starred in the twilight trilogy he has recently been cast in an action film and has received a critcal reponse from viewers they did not take him seriously .
in films the iconography used can help the viewers/ audience identify what genre the film is categorised in for e.g in a sci-fi film or trailer you would expect to see: spaceships ,advanced technology, robots , space, futuristic landscapes and so on using this in or on a trailer or film poster would help the viewers/ audience recognise what genre the film is in.
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